Struggling to recruit podiatrists for your clinic?

Posting another “We’re Hiring” graphic on Instagram probably isn’t going to solve the problem.

Recruitment is marketing. And just like patient marketing, you need to get three things right: Market, Message and Media.

In this episode of The Podiatry Business Podcast, Lorcan O Donaile explains how to build a more systematic approach to recruiting podiatrists — instead of relying on random social media posts and hoping the right person happens to see them.

You’ll discover:

✅ Why “we’re looking for a podiatrist” is far too broad
✅ How to identify the type of podiatrist you actually want to recruit
✅ Why your recruitment message needs to give people a reason to choose your clinic
✅ Where podiatrists actually spend their time online AND offline
✅ How conferences, CPD events and local podiatry groups can become recruitment opportunities
✅ How to use DMs, LinkedIn and Facebook groups to start conversations
✅ Where Instagram fits into your recruitment strategy
✅ How to turn recruitment into a repeatable system rather than a last-minute scramble

If recruiting another podiatrist is part of your clinic’s growth plans, start with a strategy — not another Instagram post.